What is an Infographic?
Infographics simplify and humanize information for mass consumption by a target audience. They use a combination of textual and graphical elements to convey complex ideas, synthesize research, and visualize statistics.
Infographic creators strategically display accurate data or compelling facts to prompt their intended audience to:
• Wonder/inquire/consider a topic
• Recall prior knowledge, then compare new data and facts
• Reinforce, adjust, or reverse their existing opinion(s)
• Draw conclusions about the author’s analytical viewpoint(s)
• Acknowledge and respond to a "call to action"
Project Considerations
An infographic may be useful for any stage or component of your production:
• Featured in an advertisement (video, image, or print) for the production
• Featured on the production’s website, or pinned on social media
• Displayed, discussed, and elaborated on during the production
Resources