What is a Short-Form Video?
Short-form videos can be anywhere from a few seconds to a few minutes in length. For the purpose of this assignment, your video should be between 60 – 180 seconds.
Short-form videos are used on digital platforms, such as social media apps, by both users and advertisers to deliver a message in a short period of time. For this reason, short-form videos need to capture and hold the audience's attention.
Project Considerations
A short-form video may be useful for various stages or components of your production:
• A direct-to-consumer advertisement for the production
• Featured on the production’s website, or pinned on social media
• Incorporated, discussed, and elaborated on during the production
To satisfy the requirements for this artifact, you need to do more than create an amateur TikTok video. Create a video that looks professional, and thus trustworthy, to your audience.